Interactive applications

We bring your product world to life – with interactive 3D visualizations, 360° tours and breathtaking VR animations.

Interactive applications

We bring your product world to life – with interactive 3D visualizations, 360° tours and breathtaking VR animations.

 

Interactive and virtual: Become part of the digital revolution with your product

Interactive applications are an ingenious tool for providing your customers with all the information they need about your product in the fastest possible way: Invite your target group to interact directly with your 3D brand world, discover special features for themselves, and thus ensure an emotional experience that no one is guaranteed to forget in a hurry.

We will be happy to advise you individually on which type of interactive application is best suited to your business goals. But we can make you one promise right now: No matter how complex your product or service is – we will find a way to make your vision visible and tangible.

Okuma - Messestand - Open possibilities

Send your clientele on a virtual voyage of discovery - with interactive 3D visualizations from tuneful

Interactive real-time 3D applications

Real-time 3D technology (RT3D) admittedly sounds quite complicated, but it is quickly explained: We develop a 3D environment for you with which your target group can interact directly (almost like in a computer game). This makes these applications ideal for virtual prototyping, simulations of autonomous systems, technician and safety training, quality control, remote maintenance, but also breathtaking product presentations.

Interactive VR applications

With interactive VR applications, you show your target group your ideal reality. All you need are VR headsets or VR goggles. Interactive VR applications are particularly suitable for 3D training, work instructions and guidance, entertainment purposes, and sensational marketing activities.

3D configurators

With a real-time 3D configurator in the online store, you ignite the turbo in your sales figures. At the very least, studies show that the conversion rate increases by around 40 percent as soon as you use a 3D configurator to help your target group make a purchase decision. At the same time, a 3D configurator speeds up the process of creating an individual offer, which can save crucial time in the sales cycle.

Digital Twins

Digital twins are virtual images of real objects. But that’s not all! The digital twin remains permanently networked with this real object and is thus able to map its actual state in real time. In this way, digital twins enable extremely accurate data collection, evaluations and documentation as well as efficient communication, organization and planning.tal Twins).

Digital and interactive showrooms

A showroom that is open 24/7, accessible without barriers, costs no rent and is managed by a team that speaks all the world’s languages fluently – sounds too good to be true? With our interactive showrooms, we make this dream a reality. The 3D showroom puts your products in an ideal light and has all the necessary information and wow effects ready to make your target group sustainably enthusiastic about your company.

Digital and interactive plant tours

Interactive plant tours create transparency and make your company tangible for customers and business partners. We help you to digitally depict and interactively visualize plant buildings, production steps, manufacturing processes or your company in its entirety. We will be happy to advise you individually on which type of application is best suited to your objectives.

Und wie funktioniert das dann?

Für die Echtzeit-3D-Versionen gibt es spezielle Player, welche freie Bewegung und Interaktionen in der aufbereiteten 3D-Szene ermöglichen. Dies ist sowohl online im Browser als auch lokal, wie z.Bsp. auf einem Touchtable möglich. Die Optimierung für diverse Browser und mobile Endgeräte ist hierbei ebenfalls möglich.

More interaction, more illusion, more immersion:

With our interactive applications, your target group will *click*.

Maximum user-friendliness
For us, the intuitive usability of our applications is absolutely in focus. Because nothing is more beautiful than technology that playfully explains itself.

Breathtaking flexibility
Whether smartphone, laptop, desktop PC, POS terminal or VR headset – with our interactive 3D applications you are guaranteed to cut a fine figure on all end devices.

Guaranteed independence
All our 3D visualizations work cross-browser, without plugins, and provide an ideal user experience with all popular softwares.

Und was sind jetzt nochmal die grundsätzlichen Möglichkeiten?

Als Basis dienen 3 verschiedene Ansätze:

Pre-Rendering

Für gerenderte 360°-Ansichten werden vorab in einem 3D-Programm die gewünschten Szenen erstellt und im Anschluss werden in diesen verschiedene Standpunkte festgelegt, an welchen 360°-Ansichten (im Prinzip wie bei den Fotos) errechnet werden. Durch die verschiedenen Standpunkte ist dann ebenfalls eine Bewegung durch die Szene von Standpunkt zu Standpunkt möglich. Der große Vorteil bei diesem Vorgehen ist, das ein hoher Detailgrad und eine hohe Bildqualität aus der 3D-Szene „abfotografiert“ werden und somit nur noch das „Foto“ in der späteren Anwendung zum Einsatz kommt, was die gesamte Anwendung sehr performant macht.

Einsatzbereiche:

Messestände
Werks- oder Fabrikrundrundgänge
Showroom
Ausstellung
Visualisierung geplanter Projekte

Fotobasiert

Wie der Name schon sagt, kommt hierbei eine Kamera ins Spiel, welche vom realen Objekt Aufnahmen (Vidoes oder 360°-Fotos) erstellt. Die erstellten Aufnahmen werden dann mit unserem Player interaktiv aufbereitet, so dass man sich in den Aufnahmen umschauen kann und auch Interaktionspunkte anwählen kann.

Einsatzbereiche:

Messestände
Werks- oder Fabrikrundrundgänge
Showroom
Ausstellung

Pre-Rendering

Bei Echtzeit-3D bewegt man sich frei in einer 3D-Szene, welche vorab gemäß den Anforderungen erstellt wurde. Hierbei gibt es dann unendliche Möglichkeiten um in der Szene zu interagieren. So können Objekte angefasst, angeschaut oder auch verschoben werden, man kann Türen öffnen, ein Gerät in die Hand nehmen, anschalten und bedienen, weshalb sich eine solche Anwendung perfekt für Präsentationen, Verkaufstools oder Konfiguratoren eignet. Die Anwendung kann sowohl online und/oder auch offline (lokal) eingesetzt und dabei als Bildschirm- und/oder VR-Version ausgegeben werden.

Einsatzbereiche:

Messestände
Werks- oder Fabrikrundrundgänge
Showroom
Ausstellung
Visualisierung geplanter Projekte
Konfiguratoren
Produktschulung/Produktdemo
E-learning

Project flow: In four steps to interactive 3D visualization.

1. content and user experience

At tuneful, you and your company come first. That’s why we take enough time with each individual project to inform you about the technical possibilities and ultimately find the ideal solution for your individual requirements and objectives. Based on our many years of experience as a 3D agency, we develop unique strategies that are guaranteed to ideally depict your products and/or services.

2. first acceptance

A first sneak peek: Once the strategy and concept are in place, we create a first preview of the rendering so you can get a visual idea of your product in the desired scene. Based on this first version of the newly designed metaverse, we discuss further details and concretize strategic considerations.

3. finalization

Slowly, we get down to the nitty-gritty: After we have discussed the preview of the rendering with you and incorporated your feedback on the preview into the 3D model, we further develop the rendering and underpin future interaction points with information. Thus, at the end of this step, the 3D model is already very close to the final product.

4. post production

In the last step, the real magic happens: The 3D model is dipped into the right colors and provided with shadows, light reflections and one or the other impressive special effect. You receive your interactive 3D application either as a WebGL online version or as a download variant. Optionally, we link your 3D visualization directly to databases or your online store and prepare it as an app for the iOS App Store or Google Play.

FAQ

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Do you have any questions about our interactive applications or would you like to get to know us better?

We are looking forward to meeting you!